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DrugFreeAz.org’s Responds Creatively to Local Rx Overdose Epidemic

January 19, 2012 | by Shelly Mowrey

DrugFreeAz.org’s Responds Creatively to Local Rx Overdose Epidemic

Statistics show that one out of four Arizona high school seniors has used a prescription pain reliever without a doctor's prescription.  In October, DrugFreeAz.org launched its latest radio and public awareness campaign to help parents take the necessary steps to prevent prescription misuse in their homes and talk with their children about the dangers of prescription medications.

Prescription medication misuse has become an epidemic in our state, and one that often starts with access to prescription medication and through our children’s friends. The Take Action Now radio campaign is a reminder for parents to safely stow away their prescription medications and talk to their teens about the dangers to help further prevent any misuse and loss of precious young lives.

Partnering with Arizona law enforcement and the Arizona Broadcasters Association, the new campaign will be running on radio stations throughout the state in both English and Spanish. A Native American station in Window Rock is also participating in the campaign.The campaign features a website link www.drugfreeAz.org/rx, web banners for community partners and organizations to download and an educational DVD that can be shown at public events or trainings. The DVD features the story of Stacy Hall who lost her son Adam to an overdose of prescription medication. Also featured in the video is the president of the American Academy of Pediatrics – Arizona Chapter, Arturo Gonzalez.  

To visit the campaign page, download web banners and to hear Arizona families tell their stories of how prescription drug misuse has impacted them, visit www.DrugFreeAZ.org/Rx.

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